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designed to equip students with a sound understanding of the frameworks that govern organizations
GUST Course: EDU 353
GUST Course: EDU 358
ISBN: 9780134118888
or an insurance company
Advertising Creative: Strategy, Copy, and Design College_Engineering & Architecture designed to equip students withOverview Advertising Creative, Sixth Edition gets right to the point of advertising by stressing key principles and practical information students and working professionals can use. Drawing on personal experience as award winning experts in creative advertising, this new edition offers real world insights on cutting edge topics, including global, social media, business to business, in house, and small agency advertising. In the new edition, authors
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