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Alchemy : The Magic of Original Thinking in a World of Mind-Numbing Conformity - Rory Sutherland Publication Date:13/05/2021 In this new biography Gyles

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In this new biography Gyles Brandreth tells the remarkable story of A A Milne - and of the `bear of very little brain' who went on to become a global phenomenon

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" The New York Times

I am left full of admiration

Alchemy : The Magic of Original Thinking in a World of Mind-Numbing Conformity - Rory Sutherland Publication Date:13/05/2021 In this new biography GylesDiscover the secret power of irrational thinking to create magic in branding, business, and life, with the breakthrough book from the advertising legend. AS SEEN ON THE DIARY OF A CEO PODCAST`Revelatory and entertaining' Sunday Times`Sutherland uses his decades of experience to dissect human spending behavior in an insanely entertaining way. a must read' Entrepreneur, Best Books of the Year`One of the leading minds in the world of branding' NPR Why is

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